Your hotel’s email subscriber list is one of the most valuable marketing assets you have. It allows you to send out newsletters to cultivate your current and past guests, giving you a way to remain top of mind without being intrusive. You can use email to gather additional information about your guests´ preferences, through the use of surveys and feedback forms, so you can make your hotel more appealing. Segment your hotel subscriber list, and you can send out targeted promotions through email and keep your room rate up even during your slow season. Before you can put these hotel email marketing strategies into effect, however, you first need to build up your database of email subscribers. We´ve included 5 easy ways to build your hotel subscriber list to get you started.
Incentivize your guests to join your list
Give your guests a reason to join your subscriber list. Successful promotions can include members only promotional rates, travel tips and insights, even special features on area hot spots. If you have a restaurant on your premises, offer guests a one time 10 percent discount or free dessert for every guest that subscribes.
Capture missing email addresses at check-in
Have your front desk staff check over new and returning guests´ information to make sure that they have provided you with an email address. Returning guests should be asked to verify that the email on file is still current. Caution staff to check addresses for accuracy and legibility, and ask guests to spell out addresses if needed to correct any misspellings, dropped periods, or unreadable characters.
Use social media to gain more subscribers
Post interesting snippets from your hotel´s email newsletter on Facebook to generate interest among your followers, and include a link to your email signup form. You can also tweet intriguing titles from your newsletter, and always include a link at the bottom of your blogs, tempting readers with an offer to deliver more articles directly to their inbox.
Leverage your existing email list
You can use your current email list to generate more subscribers. Send out a “Friends and Family” promotion that offers current subscribers the chance to gain a discounted room rate for themselves and their chosen contacts. Subscribers simply forward their email to the contacts they think would be interested. Once recipients take advantage of the offer, your original subscriber is credited with the discounted rate for the promotional period. Correctly used, this email hotel marketing strategy hits a marketing home run: you´ll see a rise in return stays, generate more subscribers for your email list, and introduce new guests to your hotel.
Add opt in opportunities on your hotel website
Travelers do a lot of ¨window shopping¨ before finally selecting their hotel. Sprinkling opt in forms for a discounted stay throughout your website will not only grow your hotel´s subscriber list, it is a good way to capture these browsing researchers and incentivize them to stay at your establishment. Experiment with a variety of different form types to see which generates the best response.
For more email marketing tips for hotels, along with complete hotel marketing support, turn to Travel Tech Strategies. We specialize in innovative online hotel marketing strategies that incorporate responsive web design, social media marketing, email marketing strategies, and big data mining to maximize your hotel marketing efforts.
Contact Travel Tech Strategies today at 954-779-2801 for more hotel email marketing tips along with expert hotel marketing strategies that will ensure your ongoing success!