Are you looking for some hotel marketing tips to attract Labor Day travelers this year? Labor Day is traditionally one of the busiest weekends for travel, as families head out for one last chance at summer fun. 2015 is shaping up to be a banner year for Labor Day travel, with Airlines for America’s Labor Day Travel Forecast predicting a 3% increase in airline travel this holiday season. That brings the number of estimated airline passengers up to 14.2 million; add in all the vacationers who will be road tripping it and you have an exceptional chance to boost your hotel sales. Try using these three Labor Day hotel marketing tips to attract travelers to your establishment; with a little effort, you should have the highly successful holiday weekend you’ve been working for!
Use Labor Day hotel social marketing strategies to recreate the “Perfect Labor Day Vacation”
Send notices out on your social media pages asking customers to describe the best Labor Day vacation they’ve experienced, either while growing up or as an adult. Ask for pictures, invite comments, and get a discussion going about the perfect Labor Day experience.
Maybe your followers’ favorite Labor Day experience involves water balloon fights and a barbeque by the pool. Perhaps it’s drinking wine on the beach, watching fireworks with loved ones. Listen to your fans and figure out their favorites.
Choose several of the more popular entries that you can readily recreate, declare them the winners, and then use your social media pages to invite customers to come and experience the Perfect Labor Day Vacation at your hotel.
Appeal to busy parents with all-inclusive Labor Day Family Fun Packages
Create family fun packages that provide a weekend of entertainment and lodging for one low price.
Your hotel doesn’t have to be located near Disney or Universal Studios to take advantage of this hotel marketing strategy – Labor Day travelers are primarily looking for one more chance to connect with their family before the back to school rush hits, so any low-key family-friendly activities can be big draws.
Creating weekend family fun packages at your hotel is easier than it sounds. Partner with one or more local attractions, such as zip line adventure sites, zoos, dune buggy tracks, etc., to provide a family-oriented excursion. Arrange transportation to the local Labor Day parade and fireworks show. Provide a poolside barbeque and late night karaoke party beneath the stars, and hire some local college students as Labor Day Fun Counselors. Pull it all together to create hassle-free Labor Day packages busy parents will jump to accept.
Invest in hotel search marketing strategies to attract last-minute Labor Day reservations
Sometimes the biggest sales boosts come from being in the right place at the right time.
If you still have unoccupied rooms as Labor Day weekend rolls around, invest in a Labor Day search marketing campaign. You can reach customers interested in spending the holiday in your vicinity with targeted keywords related to last minute Labor Day flight deals to (your city), last minute Labor Day travel family deals in (your city), etc.
These keywords may be a bit pricey as the countdown to Labor Day continues, but when you book your hotel to capacity for the holiday weekend, the payoff will be well worth it.
When you’re ready to take your hospitality marketing to the next level, Travel Tech Strategies is here to help. We can provide you with everything you need to effectively market your hotel on Labor Day and every other day of the year, including responsive hotel website design, professional SEO copywriting services, hotel social marketing strategies, and much more.
Contact us today at Travel Tech Strategies at 954-779-2801 for more Labor Day hotel marketing tips plus the expert hotel marketing support services that will ensure your success!