Marketing
Has Your Boutique Hotel Marketing Strategy Fallen Flat?
5 steps to take your boutique hotel marketing strategy from flat to fab If your boutique hotel marketing strategy has fallen flat, we have some fixes that can help. Creating effective marketing strategies for boutique hotels and independent chains can be challenging. Competing with larger hotel chains and online travel agencies who have huge marketing…
Read More9 Tips on How to Market Your Travel Business
Looking for ways to market your travel business effectively? Try these hot travel marketing tips! When you have a charming boutique hotel or an independent hotel chain, figuring out the best ways to market your travel business is going to be a top priority. The large branded hotel chains and OTAs may have huge marketing…
Read MoreHow to Promote a Hotel Online
What to do when your hotel marketing strategies aren’t working You’ve built your hotel website, but the traffic hasn’t come rolling in. What should you do now? It’s not your imagination – building organic traffic for your hotel website gets harder all the time. Google and the other search engines are continually adjusting their algorithms…
Read MoreContent Marketing for Hotels: 6 Tips
How to Make Your Hotel Content Marketing More Effective You’ve been writing interesting blogs, posting stunning pictures and videos of the local scenery, and your hotel still isn’t making the visibility and booking gains you’d hoped to see. Where are you going wrong? Content marketing for hotels is more involved than some hoteliers may initially…
Read MoreHow to Promote a Hotel Online: 5 Effective Ideas
Get More Bookings! Use these Five Effective Ways of How to Promote a Hotel Online Wondering how to promote your hotel online? We have five effective ideas you should try! Online marketing strategies have become the most effective and cost-efficient ways to promote hotels. Television and print promotions are extremely expensive and only market your…
Read MoreThe 2018 Hotel Marketing Checklist
How will you market your hotel in 2018? Use this handy hotel marketing checklist to make your plans! It’s time to plan your hotel marketing strategies for 2018! Independent hotel chains and boutique hotels will face stiff competition in 2018, as large hotel chains and private accommodation aggregators such as Airbnb put their large marketing…
Read MoreIs a Hospitality Loyalty Program Part of Your Hotel’s Marketing Strategy?
4 reasons a hospitality loyalty program should be part of your hotel’s marketing strategy As the owner of an independent hotel or smaller chain, you may have shelved the idea of starting a hospitality loyalty program in the past. Perhaps it sounded too complicated or too expensive. Maybe you thought it wouldn’t deliver benefits unless…
Read MoreOnline Marketing Tips for Hotels
5 online marketing tips for hotels that will help your hotel be more visible online When you’re busy running your hotel, it can be hard to find the time to keep up with the latest marketing research. Internet marketing strategies are constantly evolving, though, so the marketing practice that served you so well yesterday may…
Read MoreContent Marketing for Hospitality Companies
Everything hospitality companies need to know about content marketing If you’re not sure that content marketing works for hospitality companies, consider this. Every time someone books a hotel stay in Jakarta because they read about the city being one of “10 must-see destinations,” that is content marketing in action. When a couple tries a foodie…
Read More4 Ways to Improve Your Hotel Marketing Strategy
How to use data mining: 4 ways to improve your hotel marketing strategy using guest intelligence Are you mining guest data to refine your hotel marketing strategy? If you aren’t using information about your guests to improve your hotel marketing strategy, you are letting a valuable resource slip through your fingers. Data mining may sound…
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