Marketing

4 Ways to Improve Your Hotel Marketing Strategy

How to use data mining: 4 ways to improve your hotel marketing strategy using guest intelligence Are you mining guest data to refine your hotel marketing strategy? If you aren’t using information about your guests to improve your hotel marketing strategy, you are letting a valuable resource slip through your fingers. Data mining may sound…

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6 Hotel SEO Strategy Tips

6 tips to develop a hotel SEO strategy for 2017 and beyond If your efforts to get your hotel noticed online have fallen flat recently, it may be time to update your hotel SEO strategy to bring it in line with current standards. Google is constantly updating its algorithm to make sure searchers are presented…

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4 Boutique Hotel Marketing Tips

How to get guests to notice and choose your boutique hotel Are you searching for hotel marketing tips to help your boutique hotel stand out from the competition? Just as all boutique hotels are not alike, their marketing needs are also not the same. If your boutique hotel is in an exclusive location, has an…

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Content Writing for Hotels: 6 Tips

Looking for ways to make your hotel content more effective? Try these 6 tips on content writing for hotels Are you searching for ways to make your hotel content writing more effective? Now that the Internet is the first place that travelers turn to when looking for lodging, hotel content marketing has become the best…

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Marketing Ideas for Boutique Hotels

3 mobile first marketing ideas for boutique hotels Is your boutique hotel ready for the summer mobile booking bump? Criteo’s 2016 Travel Flash Report revealed that the share of mobile travel bookings rose dramatically in the early summer months last year, increasing by a whopping 21 percent between April and July.  The same increased booking…

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Latest Trends in Hotel Industry

4 top latest trends in hotel industry to watch in 2017 Mobile marketing strategies, travel planning apps, and an increased need to understand guest data will top the list of hospitality industry trends affecting hotels in 2017. The global travel market is constantly evolving, as new technology and changing traveler expectations cause hotels to adopt…

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Boutique Hotel Marketing Strategy in a Flash

How to implement your boutique hotel marketing strategy in 30 minutes or less Did you know that there are fast, effective actions you can take right now to market your boutique hotel? We’re not talking about time-consuming chores that take hours to enact – these easy marketing strategies only take 30 minutes or less!  As the…

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Hospitality Marketing Strategies

How to use analytics to market your hospitality business more effectively In order for your hospitality company to thrive in today’s highly competitive market, you need an extra  “edge” that will make your marketing strategies just a bit more effective. After all, you’re contending for travelers’ attention against multinational hospitality companies that have some seemingly…

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4 Reasons Your Hotel Website is Hurting Your Business

How to fix the most common hotel website mistakes Could your hotel website actually be hurting your business? In these technologically inclined times, your website is often the first introduction that prospective guests have to your hotel. We’re not talking about a couple of guests here… Google’s landmark Travelers’ Road to Decision Study found that…

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5 Tips: Marketing Ideas for Boutique Hotels

Easy, affordable ways to market your boutique hotel online As the owner of a boutique hotel, you need to find ways to market your hotel effectively without breaking your budget.  This can be a difficult task – after all, you’re competing with large OTAs and international hotel chains that have marketing funds that may be…

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