Content Marketing for Hotels: 6 Tips

How to Make Your Hotel Content Marketing More Effective You’ve been writing interesting blogs, posting stunning pictures and videos of the local scenery, and your hotel still isn’t making the visibility and booking gains you’d hoped to see. Where are you going wrong? Content marketing for hotels is more involved than some hoteliers may initially…

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How to Promote a Hotel Online: 5 Effective Ideas

Get More Bookings! Use these Five Effective Ways of How to Promote a Hotel Online Wondering how to promote your hotel online? We have five effective ideas you should try! Online marketing strategies have become the most effective and cost-efficient ways to promote hotels. Television and print promotions are extremely expensive and only market your…

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The 2018 Hotel Marketing Checklist

How will you market your hotel in 2018? Use this handy hotel marketing checklist to make your plans! It’s time to plan your hotel marketing strategies for 2018! Independent hotel chains and boutique hotels will face stiff competition in 2018, as large hotel chains and private accommodation aggregators such as Airbnb put their large marketing…

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Is a Hospitality Loyalty Program Part of Your Hotel’s Marketing Strategy?

4 reasons a hospitality loyalty program should be part of your hotel’s marketing strategy As the owner of an independent hotel or smaller chain, you may have shelved the idea of starting a hospitality loyalty program in the past. Perhaps it sounded too complicated or too expensive. Maybe you thought it wouldn’t deliver benefits unless…

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Best SEO Practices for Travel Companies

Surprising truths about the best SEO practices for travel companies Does your travel company website reflect the best SEO practices for your industry? A new 2017 SEO study examined search ranking factors for the US travel industry, comparing travel ranking factors with universal ranking factors. The results showed significant differences in performance in several key…

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5 Tips to Improve your Hotel PPC Efforts

How to succeed with hotel PPC ads in 5 easy steps Hotel PPC ads not getting the return you desire? We have some hotel PPC tips that will help. Pay per click ads are a popular marketing tool for hotels of every size. Because it is easy to get started with PPC ads, many hotel…

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