Latest Trends in Hotel Industry

4 top latest trends in hotel industry to watch in 2017 Mobile marketing strategies, travel planning apps, and an increased need to understand guest data will top the list of hospitality industry trends affecting hotels in 2017. The global travel market is constantly evolving, as new technology and changing traveler expectations cause hotels to adopt…

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Boutique Hotel Marketing Strategy in a Flash

How to implement your boutique hotel marketing strategy in 30 minutes or less Did you know that there are fast, effective actions you can take right now to market your boutique hotel? We’re not talking about time-consuming chores that take hours to enact – these easy marketing strategies only take 30 minutes or less!  As the…

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Hospitality Marketing Strategies

How to use analytics to market your hospitality business more effectively In order for your hospitality company to thrive in today’s highly competitive market, you need an extra  “edge” that will make your marketing strategies just a bit more effective. After all, you’re contending for travelers’ attention against multinational hospitality companies that have some seemingly…

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4 Reasons Your Hotel Website is Hurting Your Business

How to fix the most common hotel website mistakes Could your hotel website actually be hurting your business? In these technologically inclined times, your website is often the first introduction that prospective guests have to your hotel. We’re not talking about a couple of guests here… Google’s landmark Travelers’ Road to Decision Study found that…

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How to market your boutique hotel: 10 hotel marketing tips 

Top online marketing strategies for boutique hotels When you’re the owner of a boutique hotel, trying to bring your establishment to the attention of travelers can be a challenging undertaking. You need a way to get voyagers around the world to see the unique qualities of your hotel, so they can recognize the one of…

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As Featured on HOTELSMag.com…

How independent hotels can reclaim bookings from OTAs The drive to increase direct bookings has moved into high gear for many hoteliers, with the large global chains and hospitality industry giants leading the charge. Independent hotels are looking for ways to wean travelers away from booking with OTAs in a bid to fight back against…

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5 Tips: Marketing Ideas for Boutique Hotels

Easy, affordable ways to market your boutique hotel online As the owner of a boutique hotel, you need to find ways to market your hotel effectively without breaking your budget.  This can be a difficult task – after all, you’re competing with large OTAs and international hotel chains that have marketing funds that may be…

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Innovative, Actionable Hotel Marketing Ideas

3 specific actions you can use to market your hotel effectively Are you looking for ways to market your hotel more effectively? Seeking innovative hotel marketing ideas that will help you achieve measureable results and solid improvements that show a clear ROI? Trying to figure out if your marketing efforts are successfully promoting your hotel…

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Tips that Bring in Successful Hotel Lead Generation

Looking to boost traffic to your site and sustain your hotel lead generation? These tips and tricks will show you how.   In this fast-pace and technical world, you need to up your game when it comes to your hotel’s online booking strategy. The better equipped your hotel lead generation “bag of tricks”, the better…

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Hotel Marketing Strategies That Will Boost Bookings

How to Generate More Direct Bookings for Your Hotel Are you tired of having so many of your hotel bookings going through the OTAs instead of coming directly to you?  Wish you had a way to avoid the fees and generate more direct bookings for your hotel? You’re not alone – the push to increase…

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