Hotel Internet Marketing
Are hotel internet marketing strategies taking up too much of your time? The number of online marketing strategies available to hotels has increased drastically in recent years, leaving some hoteliers struggling to maintain a presence on too many marketing platforms at once. The time demands of these responsibilities can grow to unmanageable proportions, and suddenly you realize that the very strategies meant to help your hotel grow are now harming it. If you find yourself in this situation, it’s time to pare your marketing duties back to more reasonable levels. You don’t need to stop engaging in internet marketing strategies for your hotel altogether, you just need to learn how to use these strategies more efficiently. Travel Tech Strategies can help you do that.
We’ll upgrade you to a responsive hotel website
92% of travelers today use mobile devices at some point in their travel planning process, according to Google’s 2014 Traveler’s Road to Decision study. And these travelers expect your website to work flawlessly no matter how they access it; Gomez Research found that 46% of consumers won’t return to a site if it doesn’t load properly on their mobile device. You need to ensure your website delivers perfect performance no matter how visitors access it. Mobile web design is one option, but you will need to adjust your website to accommodate new mobile devices as they hit the market. With the speed and frequency that new technology is introduced to consumers, a mobile website can end up being a very expensive and inefficient solution.
To avoid this hassle and worry, Travel Tech Strategies uses responsive hotel website design for all our hotel sites. You get the peace of mind that comes from knowing your site automatically adjusts to perform perfectly on all mobile devices. Talk about efficient: once your site is upgraded to one of our responsive web designs, you’re covered with every mobile device, even the ones that aren’t on the market yet!
We’ll streamline your hotel social media marketing strategies
Trying to utilize too many internet marketing strategies at once can actually dilute your marketing efforts and cause your hotel business to suffer from your divided attention.
Consider your social media marketing strategy – your hotel doesn’t need to have a presence on every social network, just the ones that the majority of your prospective guests are using. If your hotel effectively engages with guests on three or four of the most popular and relevant social sites, that should be sufficient. If you are not sure which sites your guests prefer, Travel Tech Strategies can analyze your visitors’ and guests’ data to discover which social networks will be the most effective.
While your business can greatly benefit from hotel social marketing strategies, these strategies do require you to keep up a consistent posting schedule throughout the day. If you find that interrupting your daily routine to continually upload posts and tweets takes your focus away from running your hotel, Travel Tech Strategy offers monthly hotel internet marketing packages that include full social media marketing support. Our dedicated social marketers will engage prospective guests with relevant posts and Tweets throughout the day, scheduled for the optimum times to extend your marketing reach.
We’ll automate your hotel reputation marketing strategies
Responding quickly to customer complaints on the Internet is essential for your hotel’s survival in our digitally attuned society, but that doesn’t mean you need to spend the day checking your Twitter feed for comments. We can set Google Alerts to notify you when guests comment on your hotel social media channels, so you can respond instantly to any complaints or concerns.
We can take over all your hotel content marketing chores
Hotel content marketing strategies are highly effective, but they can also be time-consuming, especially if you are not an enthusiastic writer. Instead of spending hours writing about your hotel, you can concentrate on make your hotel the best it can be. Our professional SEO copywriters are skilled at writing content that is riveting to visitors and loved by Google. We can take care of all your content marketing chores including your hotel blog, social media posts and tweets, email newsletters, press releases, and more, freeing you to return to doing what you love.
We can keep guests engaged with segmented email newsletters
Email marketing is an effective way to keep your hotel top of mind with past guests. Simply sending out a generic email newsletter isn’t going to help your marketing efforts, though, and it might actually harm them. Guests who receive offers that are clearly not relevant to them may send your hotel email newsletter straight to their spam folder. Travel Tech Strategies can teach you how to segment your email subscriber list so you can send out offers that are relevant to your guests’ needs. If you prefer, we can take care of all your hotel email marketing needs, from building subscriber lists to creating attractive email newsletters and dynamic landing pages.
We’ll use analytics to make your marketing strategies more effective
Using analytics with your internet hotel marketing strategies allows us to monitor their performance so we can make them more effective. We’ll examine visitors’ behavior on your website, analyzing traffic and flow, looking at which pages visitors linger on, which they bounce from, and which they return to again and again. We scrutinize how guests arrive at your social strategies, and assess the way they interact with them. Once we put all this data together, we can see a clear picture of which marketing strategies are generating the best response, and which are falling short.
Instead of wasting time on poorly performing strategies, Travel Tech will adjust your marketing approach or jettison strategies as needed. By “cleaning house” in this way, we can tightly target your hotel internet marketing strategies, making them far more effective and efficient.
If you would like to make your hotel internet marketing strategies more efficient than ever before, talk to Travel Tech Strategies. We can streamline your strategies and take care of all your internet marketing chores so you can concentrate on making your hotel experience the best it can be.
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis