Is a Hospitality Loyalty Program Part of Your Hotel’s Marketing Strategy?
4 reasons a hospitality loyalty program should be part of your hotel’s marketing strategy As the owner of an independent hotel or smaller chain, you may have shelved the idea of starting a hospitality loyalty program in the past. Perhaps it sounded too complicated or too expensive. Maybe you thought it wouldn’t deliver benefits unless…
Read MoreSocial Media Marketing Strategies for Hotels
How to create effective social media marketing strategies for hotels Social media marketing has become an essential tool for hotels. When you invest some time in developing social media marketing strategies for hotels, these marketing channels can do so much more than simply market to your guests. They can help you engage with guests on…
Read MoreBest SEO Practices for Travel Companies
Surprising truths about the best SEO practices for travel companies Does your travel company website reflect the best SEO practices for your industry? A new 2017 SEO study examined search ranking factors for the US travel industry, comparing travel ranking factors with universal ranking factors. The results showed significant differences in performance in several key…
Read More5 Tips to Improve your Hotel PPC Efforts
How to succeed with hotel PPC ads in 5 easy steps Hotel PPC ads not getting the return you desire? We have some hotel PPC tips that will help. Pay per click ads are a popular marketing tool for hotels of every size. Because it is easy to get started with PPC ads, many hotel…
Read MoreOnline Marketing Tips for Hotels
5 online marketing tips for hotels that will help your hotel be more visible online When you’re busy running your hotel, it can be hard to find the time to keep up with the latest marketing research. Internet marketing strategies are constantly evolving, though, so the marketing practice that served you so well yesterday may…
Read MoreContent Marketing for Hospitality Companies
Everything hospitality companies need to know about content marketing If you’re not sure that content marketing works for hospitality companies, consider this. Every time someone books a hotel stay in Jakarta because they read about the city being one of “10 must-see destinations,” that is content marketing in action. When a couple tries a foodie…
Read More4 Ways to Improve Your Hotel Marketing Strategy
How to use data mining: 4 ways to improve your hotel marketing strategy using guest intelligence Are you mining guest data to refine your hotel marketing strategy? If you aren’t using information about your guests to improve your hotel marketing strategy, you are letting a valuable resource slip through your fingers. Data mining may sound…
Read More6 Hotel SEO Strategy Tips
6 tips to develop a hotel SEO strategy for 2017 and beyond If your efforts to get your hotel noticed online have fallen flat recently, it may be time to update your hotel SEO strategy to bring it in line with current standards. Google is constantly updating its algorithm to make sure searchers are presented…
Read More4 Boutique Hotel Marketing Tips
How to get guests to notice and choose your boutique hotel Are you searching for hotel marketing tips to help your boutique hotel stand out from the competition? Just as all boutique hotels are not alike, their marketing needs are also not the same. If your boutique hotel is in an exclusive location, has an…
Read More9 Ways to Keep Up Hotel Lead Generation after the Summer Rush
Don’t worry about shrinking booking rates this fall –these 9 strategies for hotel lead generation will help you keep your rooms filled! Summer always provides a booking boost for hotels as families and vacationers venture out to enjoy the warmer days. This can lead to an after-summer slump in hotel reservations that can present quite…
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