What to do when your hotel marketing strategies aren’t working
You’ve built your hotel website, but the traffic hasn’t come rolling in. What should you do now? It’s not your imagination – building organic traffic for your hotel website gets harder all the time. Google and the other search engines are continually adjusting their algorithms to make them more relevant. Social networks that used to be easy for businesses to master have made new changes that make organic reach almost impossible to achieve. If you are finding your hotel marketing strategies aren’t performing the way you’d hoped, we have some tips on how to promote a hotel online that will help you get your strategies back on track.
Optimize your hotel website for mobile
Google has adopted mobile-friendliness as one of its ranking factors. That means that if your website is not optimized for mobile, it will be pushed far down on the second or third page of search results. Many travelers have stated that they will leave a website that doesn’t perform well on mobile devices. Upgrading your website with a responsive web design will help your site gain a more visible presence on searches.
Include voice search keywords to reach mobile users
Because of the increasing use of virtual assistants such as Alexa and Siri, voice searches are rapidly becoming the top way that people search the internet. Adding the longer phrases used in voice search to your keywords will help you capture the business of on-the-go travelers.
Build organic traffic and interest with rich content
Content marketing has proven to be one of the most effective marketing strategies for hotel business. Blogs, videos, and other content can be remarkablyeffective tools for promoting your hotel. Use riveting blogs to provide online travel inspiration for guests while driving traffic toyour website. Engaging videos about local events and attractions introduce guests to everything they can enjoy at your hotel.
Encourage repeat bookings through email
A segmented email newsletter with personalized offers is a great way to encourage past guests to book a repeat stay at your hotel. And because emails are so easy to forward, you may find your emails are passed on to family and friends where they generate bookings from new guests, too.
Use PPC ads to boost bookings
PPC or pay per click ads on Google are one of our favorite hotel advertising ideas because they give you an effective, affordable way to increase bookings at any time. Whether you use hotel PPC ads to fill last minute vacancies or plan promotions ahead of time to push particular room packages, you’ll find that PPC promotions are an easy way to meet your booking goals.
Enlist social media ads to get your posts noticed
Now that the latest changes to Facebook Newsfeed have made it much harder to reach customers with organic posts, social media ads present the best way to reach travelers on social networks. Take advantage of the extensive targeting options offered by social ads to get your posts in front of your target audience.
Use influencers to extend your social reach
Reaching out to influencers to promote your hotel online is a great way to introduce your hotel to travelers you might not otherwise be able to reach. Influencer marketing is expected to be one of the biggest marketing trends of 2018, so you should enact this hotel marketing strategy as soon as possible for the best effect.
If you would like more tips on how to promote a hotel online, or expert help putting these hotel marketing ideas to use, call us today at Travel Tech Strategies. As a dedicated hotel marketing agency, we can provide you with everything you need to make your hotel marketing strategies more effective, including expert SEO and email copywriting services, hotel social marketing packages, influencer marketing services, and much more.
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