Discover how to use the targeting options offered by hotel Facebook Ads
With more than 2 billion active users, Facebook is a natural fit for hotel advertising. Facebook has become a favorite advertising avenue for many hotels, thanks to their advanced targeting options. Recently, Facebook introduced Dynamic Ads for Travel , opening up an even more extensive palette of targeting options that are specifically geared for hotels. All of that advanced targeting makes Facebook ads so incredibly effective at reaching the right audience that 95.8 percent of social media marketers say Facebook delivers the best ROI among the social networks. If you have put off using hotel Facebook ads because you’re not sure how to target tourists on Facebook, the following Facebook targeting tips will get you started!
Target by travel interest
Facebook’s Dynamic ads for travel offer unique options that make figuring out how to target tourists on Facebook a breeze. You can target travelers who have expressed specific travel interests, choosing from a wide selection of options ranging from adventure travel to ecotourism, and much more. You can even target travelers who are interested in specific regional features such as lakes, beaches, mountains, etc.
Target by travel date
Looking to avoid a seasonal slump or fill some upcoming vacancies? Facebook for travel lets you target travelers who have specific travel dates or booking windows. You can also target people according to what part of the week they travel (i.e. who travel on weekends or weekdays) which can be helpful if you primarily cater to a business or family clientele and are looking to expand to a more well-rounded booking model.
Target by travel intent
Facebook lets you target people who have expressed an interest in travel based on their online actions. You can prioritize delivery to people who have demonstrated high travel intent signals, such as spending a lot of time on a travel website or executing a certain number of searches on a site. Other prime high travel intent signals are people who have searched for or booked a flight recently but haven’t booked a hotel yet, people travelling alone, in groups, or with children. You can refine your search parameters for greater accuracy by eliminating travelers who book round trip flights in the same day!
Celebrate life events
One of the best targeting options that Facebook offers for hotels offers is the ability to target by life event. You can send ads for a romantic weekend getaway to couples celebrating an upcoming Anniversary or target individuals who are “Away from family” or “Away from hometown” with special rates for the holidays.
Reach out to generations
Generational targeting can be an extremely useful tool for hotels looking to leverage the latest travel trends to make highly relevant offers. For instance, AARP’s 2018 travel survey found that 49% of Boomers say they travel to relax and rejuvenate. An invitation for a “relax and refresh” spa weekend may be just the motivation this group needs to make a reservation!
Target by relationship status
Targeting by relationship status is an obvious option for hotels. Target singles with an invitation to your newly opened nightclub or reach out to offer couples a romantic weekend for two. Send newly separated an invitation to a relaxing spa weekend to refresh their soul.
Filter by income or net worth
If your hotel offers luxe experiences or caters to a more exclusive clientele, filtering travelers by their income or net worth can help ensure your ads reach your desired demographic.
Other targeting options offered by Facebook ads include targeting by interest, level of education, career path or company, family makeup, and many more. Since hotel Facebook ads let you combine targeting options, there are literally thousands of targeting possibilities at your fingertips!
If you are ready to make hotel Facebook Ads part of your marketing strategy, the marketing experts at Travel Tech Strategies can help. As a dedicated hotel and travel marketing company, we can help you set up your Facebook advertising account or handle all of your Facebook marketing chores so you are free to concentrate on running your hotel.
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