4 reasons why hotel Facebook Ads should be part of your marketing strategy
If you are not using Facebook ads to promote your hotel, you’re missing out on a valuable addition to your marketing strategy. Facebook has an enormous reach, attracting an average of 1.37 billion (that’s billion with a B) daily active users every day. Facebook Ads allow you to market your hotel directly to this audience, without having to wait for them to find you through search or a review site. And unlike when you advertise on Travelocity and the other OTAs, the hotel Ads you run on Facebook will appear on their own rather than getting lost in a crowd of other hotel ads. Still not sure if hotel Facebook ads should be part of your marketing strategy? Take a look at some of the ways your hotel can benefit from advertising with the top social network:
#1: Low cost
One of the challenges of boutique hotel marketing is that independent hotels typically have a limited budget for advertising. Facebook Ads, also known as pay per click ads, are one of the most affordable paid online marketing strategies.
Instead of incurring a large bill for advertising campaigns that may not reach their desired target, you only pay for actual leads that respond to your marketing message.
#2: Advanced targeting
One of the greatest advantages that Facebook ads bring to your hotel marketing strategies is the ability to use its highly specific targeting options. The social network has access to all the information that its users share.
This lets you create hotel ad campaigns that are highly specific to users’ profiles and interests. These targeting options go far beyond anything that other advertising outlets can offer.
Targeting options can be combined to focus your ads precisely. Some of the unique targeting options that Facebook Ads offer include interest-based targeting, targeting by life event, relationship status, and more. You can target by level of education, income or net worth, family members, and other key demographics. You can even create look-alike audiences. Thousands of interest and demographic combinations can be used to precisely target your hotel ads for the greatest response.
A unique benefit that Facebook ads offer to hotels is the ability to identify types of travelers. Users are identified by specific travel interests, with a wide variety of options from ecotourism to adventure travel. Even specific regional features, such as beaches, mountains, or lakes, can be used to define travelers’ interests. This allows you to create highly relevant campaigns for your hotel.
#3: Multiple ad types
Facebook offers several types of ads that are ideal to promote your hotel:
- Facebook’s dynamic ads for travel
When you use Facebook’s dynamic ads for travel, your ads can be targeted using travel-specific options. They can be automatically shown to users who are likely to take a trip, target based on The ads reach customers across Facebook, Instagram, and Audience Network.
- Video Ads
These are a great way to showcase what your hotel has to offer – great for converting travelers who are building vacation plans.
- Remarketing Ads
You can use Facebook’s tracking pixel to access remarketing options. This is a great tool for reaching travelers who have already interacted with your hotel brand in some way.
- Carousel Ads
These Facebook ads allow you to show multiple images of your hotel to prospective guests. Share your gorgeous beachside view, inviting rooms, and delicious dining options all in a single ad.
- Canvas Ads
Combine creative, video, and scrolling features to create an immersive mobile ad experience for your hotel.
- 360 View Ads
Make the most of your hotel’s fabulous conference hall or ballroom with a Facebook ad that lets users pan through a 360 degree view.
#4: A/B Testing
Facebook’s A/B testing capabilities allow you to try several designs to find the one that works the best. You can create several ad versions for each campaign, experimenting with message and image options to refine your approach. As your campaign progresses, you can turn off poorly performing options to generate the best campaign results.
If you are ready to make hotel Facebook Ads part of your marketing strategy, call the experts at Travel Tech Strategies. As a dedicated hotel and travel marketing company, we can help you set up your Facebook advertising account or handle all of your Facebook marketing chores so you are free to concentrate on running your hotel.
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis