With the rapid and extraordinary shift from individual desktop use to mobile device and tablet, it has become quite clear that consumers are looking for on the go convenience and the ability to make last minute decisions, especially when it comes to their travel plans. In today’s world, modern travelers want to access hotel information right from their smartphones or tablets. Front runners in the hotel industry understand the importance of providing their customers with enhanced access to everything they need to efficiently solidify their plans:
- Contact with hotel customer service to check in.
- The ability to change reservations.
- The ability to view itineraries and log into loyalty rewards programs.
- GPS mapping services while the traveler is still in motion.
In addition to the benefit of improved, cutting edge customer service provisions, hotel mobile apps allow customers to connect socially, resulting in an added boost to the hotel’s marketing effort. Social marketability is critical, as growing numbers of people engage in social media daily as a way of communicating and connecting to the Internet. Social media is a powerful marketing current that enables the hotel and travel industries to reach almost any demographic proficiently, along with information tracking capabilities. With social media sharing buttons incorporated into the mobile app design, along with the ability to see customer reviews, and additional clever features, Travel Tech works with clients to maximize all components of hotel mobile apps effectively.
In addition, Travel Tech develops hotel mobile marketing apps that provide the following benefits for its valued clients:
- To serve as an additional resource to generate income and raise brand awareness, by employing an icon with your brand which will be placed on potential customers’ mobile screens.
- Features of the hotel property marketed in greater depth and detail, supplying your visitors with the latest travel news and information.
- Ease of use and efficiency by simplifying the task of making travel arrangements, resulting in increased customer loyalty.
- Staying ahead of the competition with the capture of last minute online reservations for the on the go traveler, or the traveler dealing with a flight cancellation, who is currently stuck at the airport.
- Integration of geo-location advertising services, which have proven to be more successful than email marketing campaigns, as consumers are more likely to take advantage of a discount or special savings that are presented through a mobile app, rather than one received via email message.
- To serve as a new channel that enables you to communicate with your target audience, prior to, during, and after their stay at your hotel.
- To serve as an additional marketing tool that you can use to analyze and explore new marketing techniques that target your desired demographic.
Travel Tech works with elite strategists, software developers, and other top tech professionals to ensure that they are always at the foreground of ever-changing technology, as well as the highly competitive hotel and travel industries, providing clients with a significant edge over their competition.
To learn more about the benefits of hotel mobile app development, call (954) 837 – 8316 today!
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis