How to Use Mobile Marketing to Promote Your Hotel
Easy tips to make your hotel mobile marketing strategies more effective
Are you looking for some innovative ways to use mobile marketing to promote your hotel? Mobile marketing gives you a way to connect with your hotel guests whenever and wherever they are. Your guests bring their mobile devices with them everywhere they go – in fact, Trip Advisor’s 2015 Travel Report found that smartphones are the number one item that 75% of guests say they have to have with them when they travel. This constant connection means that you have a tremendous opportunity to differentiate your hotel by adjusting your mobile marketing strategies to provide added value before, during, and after travelers’ stay. At Travel Tech Strategies, we’ve come up with some quick and easy tips on how to use mobile marketing to promote your hotel, focusing on marketing strategies that will set your hotel apart. Use these tips to adjust your mobile marketing strategies so you can exceed your guests’ expectations and build the solid brand loyalty so crucial to your hotel’s success.
Mobile marketing tips to improve your responsive hotel website design:
Cornell Hospitality’s 2015 Mobile Innovations Survey found that 80% of travelers use their smartphones to look for activities and things to do during their stay. Start with a responsive hotel website design, so your site performs perfectly on all mobile devices, no matter what makes and models your guests use. Then turn your website into the go-to resource for information on happenings in your area. Create neighborhood pages that feature short, informative videos of local attractions and activities, with a connected booking engine so guests can make reservations for the attractions directly through your website. No attractions in your area? You can arrange local gallery tours, feature directions for neighborhood hikes, or post video that walk visitors through sight-seeing trips to get the most mileage from this hotel mobile marketing strategy.
Tips to turn your hotel’s mobile app into a highly successful mobile marketing strategy:
Consumers now spend over 85% of their time on smartphones using native applications, according to a new Forrester Research study. This focus on apps means that with the right approach, branded mobile hotel apps have the potential to become some of the most successful mobile marketing strategies for hotels. However, guests are only going to use your hotel app if it significantly enhances their stay in some way. You can meet this need by adding time-saving features for guests, functions that make your guests’ stays more convenient, or by providing a valuable functionality that guests just can’t find anywhere else.
An easy way to do this is to expand the concierge capabilities your hotel app offers. Make sure you provide a robust list of standard concierge services, such as early check-in and late check-out times, the ability to request specific hotel amenities, and room service ordering. Take your app up a notch by adding in additional off-site concierge capabilities. According to Cornel Hospitality’s Survey, some of the hotel mobile app functionalities that guests are interested in having but usually can’t find include having the valet retrieve their car, scheduling a taxi, and translating content.
For more tips on how to use mobile marketing for your hotel along with comprehensive support for your hotel’s mobile marketing strategies, you can always turn to Travel Tech Strategies. As a dedicated hotel mobile marketing agency, we will use our in-depth hospitality industry knowledge and advanced mobile marketing skills to create effective mobile marketing strategies for your hotel that incorporate responsive hotel website design, a fully functional mobile hotel app, and more to ensure your hotel’s ongoing success.
Contact us at Travel Tech Strategies today at 954-779-2801 for effective hotel mobile marketing strategies that will build the brand loyalty so crucial to your hotel’s success!
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis