Posts Tagged ‘digital marketplace’

How CVBs and Hotel Lodging Associations can Win Over Local Hoteliers and Win Back Google Rankings Over OTAs

Local hotels, especially boutique properties, are facing interesting challenges in today’s digital marketplace. On the one hand, OTAs (online travel agents) are bringing visitors and exposure to the smaller guys. On the other hand, it’s coming at a pretty steep price.  By price, I am referring not only to hefty commissions (that right now exit…

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