While it is true that social media is a hot vehicle to engage and communicate with others, email is still the predominate source of communication in today’s world. With millions upon millions of emails being sent out each day, it is crucial that email marketing be done in a correct and efficient manner, ensuring the greatest success. Travel agencies have an edge, as travel is a fun and popular topic. For many people, when a travel related email is delivered to their inbox, they will stop for a short time and browse through the contents. Everyone wants to take a moment from their busy life and contemplate the next place they will visit, relax, explore and enjoy. Get the most out of the travel emails you send to your subscribers with specific email marketing tips and strategies. Using these strategies can help you build relationships, and increase open, read, and click-thru rates. Here are a few to consider for your next travel agency email:
- Choose Your Targets Wisely – One of the best things about email marketing is that you can target what you send to specific groups on your lists, from group travel events, to those looking for hotel discounts and getaways, cruise sales and more. By sending a direct message to each group that consists of their exact interest, you not only increase the likelihood of the email being opened and read, but you are building a relationship with that client who will hopefully turn to you when they are ready to book their next
- Nail Your Subject Line – Want to know which emails are opened most often and read through? Those whose emails contain the exact information that is discussed in the subject line. If your email is about a cruise blow out special to the Caribbean, make sure your subject line offers this information immediately, in a catchy, concise way. Think 40 characters or less, including spaces. Studies show headlines over 49 characters cause a drop in open and click-through rates. Also try to work in a call to action if possible.
- Think Mobile Friendly & Easily Shareable – Did you know most people looking into travel information online access it via their mobile device? Don’t lose your audience by sending out email marketing that isn’t mobile friendly. In addition, be sure your email marketing system allows for your emails to be shared. You can see as much as a 40 to 60 percent increase in reach by including this option.
- Have Great Timing – Strategically sending your emails at the right time will also increase the likelihood of it being opened and read. For the majority of the population, your best bet is to focus on Tuesday, Wednesday and Thursday. Midmorning, say 10:30-11:00 a.m. and midafternoon, between 1:30-2:00 p.m. seem to be effective and popular times.
Now that you have some great tips to begin with, start implementing these when you send out your next email marketing document or campaign to gain speed over the competition. If your travel agency is in need of additional email marketing travel tips, or any social media tactics or campaigns, call the experts at Travel Tech Strategies.
Contact Travel Tech Strategies today at 954-779-2801 and let our team of marketing specialists ensure and increase the success of your travel agency!
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis