How to Create Effective Travel Marketing Strategies Using HubSpot

Improving your travel marketing strategies is easy when you have the right tools

Are you searching for a way to make your travel marketing strategies more effective? The travel industry has become so highly competitive in recent years that even having a travel website with a blog and social marketing strategies in place is not enough to ensure your online success. In order for your marketing strategies to be truly effective, you need to have an in-depth understanding of your customers’ online behavior. You need to know what content engages their interest, what pages they visit the most, what terms they are searching for, and so on. Once you have this knowledge, you can create highly effective travel marketing strategies that target travelers’ exact interests with pin-point precision. As a leading South Florida travel marketing agency, Travel Tech Strategies is always searching for ways to help our customers improve their marketing strategies. That’s why we’ve partnered with HubSpot to bring you advanced inbound marketing tools that will enhance your travel company’s marketing efforts. Ready to start learning how to create effective travel marketing strategies using HubSpot? It may be much easier than you may imagine: 

Get to know your customers
Personalized marketing strategies are always the most effective, because they feature content and offers specifically tailored to each traveler’s individual needs. HubSpot provides context on your contacts with data-rich individual profiles, and complete database reporting.

Develop buyer personas
Buyer personas help you to gain an in-depth understanding of your customers that enables you to assess their needs with a high accuracy. This knowledge helps you to create an inbound marketing strategy that will attract your target market more effectively than ever before.  HubSpot makes creating and updating buyer personas a simple, straight-forward process that is surprisingly easy to master.

Create great content
With HubSpot’s analytics tool, you can see at a glance how customers respond to your content. You’ll know which topics draw the most visitors, what content types are most popular, and which posts customers felt compelled to share with other travelers. Armed with this knowledge, you can develop a highly effective content marketing strategy that features the exact topics, formats, and lengths that appeal to today’s travelers.

Apply SEO strategies
Adding keywords to your travel blog is easy with HubSpot’s built-in SEO tool. No plug-ins or add-ons are required; HubSpot makes sure your post is seen with SEO tools that coach you on keyword choices, placement, and more to ensure your posts deliver the greatest marketing impact. To up your marketing impact even further, HubSpot optimizes your blog posts for mobile so you can reach today’s on-the-go travelers via smartphones, tablets, and other mobile devices.

Choose the best posting times
The times at which you post your blogs and social content can have a huge impact on their effectiveness. Upload your tweets and Facebook posts at off peak hours, and even the pithiest, most intriguing posts can slide by unnoticed. HubSpot’s analytics tool tracks your customers’ browsing habits to identify peak viewing times for your target audience. Post at the selected times to place your message directly in front of an engaged, interested audience eager for travel content.

Employ sharing strategies
Travel blogging strategies are most effective when they work together with your social marketing strategies to attract visitors to your website. HubSpot Marketing tools help you to enact coordinated marketing strategies that utilize all available channels to attract travelers, with social sharing buttons that link your blogs to your travel company’s campaigns on Facebook, Twitter, Pinterest, and Google+.

Prioritize customers
HubSpot helps you to track customers’ behavior on your travel website. You can easily monitor visitors’ page views, social media engagement, and more so you can accurately judge their position in the sales funnel. This insight allows you focus your marketing efforts on travelers who are ready to book a trip.

Track your strategies’ success
If you’re not tracking your inbound marketing strategies, you could end up wasting a lot of time and money pursuing strategies that are less than successful. With HubSpot’s analytics tool, you can identify which marketing strategies are generating the most revenue for your travel business. Keep what works, jettison the rest, and focus your efforts on the strategies that market to travelers most effectively.

As a dedicated HubSpot marketing partner, Travel Tech Strategies can provide your travel company with everything you need to market more effectively than ever before. Whether you are ready for an entirely new responsive travel website design or just looking to improve the performance of your blogging and social marketing strategies, we will work with you to create the highly effective content marketing strategy your travel company needs to succeed.

Contact Travel Tech Strategies today at 954-779-2801 for more ways HubSpot tools can improve your travel marketing strategies and make them more effective than ever before!