Are you struggling to establish your travel agency’s specific marketing brand? The travel industry has become so incredibly competitive in recent years that many travel agencies are finding it difficult to hold on to their market share. It is not enough to simply offer great trips to exotic destinations; instead, your travel agency needs to build a recognizable brand that appeals to a specific niche of travelers if you want to succeed. By narrowing your focus to concentrate on meeting a particular travel segment’s needs, you can position your agency as the “go-to” destination for any travelers that fit in that category. The trick is to find a travel niche that is under-served, growing in popularity, and positioned to continue for years to come. At Travel Tech Strategies, we’ve pored over the latest trends in travel, marketing, and consumer spend to come up with three hot travel agency marketing ideas that will help you build a defined marketing brand for your agency with a lasting appeal.
Embrace eco-tourism to become the go-to travel agency for “green” travelers
Consumer demand for responsible, eco-friendly travel options (responsible tourism, ecotourism, sustainable tourism, ecotourism, and pro-poor tourism) are at an all-time high, and this trend is projected to continue growing at an accelerated rate. A TripAdvisor survey found that 71% of travelers said they plan to make more eco-friendly choices in the next 12 months. Concentrate your travel agency marketing strategies on promoting eco-friendly tours and trips to secure repeat business from these ecologically aware tourists.
Segway tours, architectural walking and biking tours, and short nature expeditions are extremely popular with green-leaning, fitness-minded travelers. Arranging these short, local green adventures and tours is a great way to introduce your travel agency to local green travelers. Some other marketing ideas for travel agencies that will resonate with eco-friendly travelers include:
- Carbon neutral vacations and tours
- Community-based tourism opportunities that support local workers
- Tours to visit natural wonders
- Wildlife tours that respect animals’ habitat security
Become an experiential travel guru to reign as the Millennials’ travel agency of choice
A growing segment of travelers are unsatisfied with the standard tourist experience of exotic locales. These intrepid explorers want to experience other lands more deeply, by taking part in the daily routine of other cultures, alongside the residents. This trend is particularly marked among Millennials, who have grown up experiencing third-hand a wide variety of cultures and outlooks through the Internet and television. Positioning your travel agency as the one who can deliver these immersive experiences will give your agency a foothold in gaining the long-term loyalty of these voyagers.
Organize voluntourism opportunities to satisfy meaningful travelers
Instead of searching for the most thrilling or immersive adventure, some altruistic travelers are seeking a way to help others on their vacation time. The number of today’s travelers who are looking for travel experiences that are more meaningful is growing rapidly; a Conde Nast Traveler “Readers’ Poll,” found that 47% of those who responded said they are interested in volunteer vacations. Organizing these opportunities can be challenging, as you will need to carefully review opportunities to comply with local regulations and restrictions.
For more marketing ideas for your travel agency, along with comprehensive support for all your marketing strategies, you can always turn to Travel Tech Strategies. Our marketing experts can provide you with everything you need to build your brand and attract today’s travelers, including responsive travel web design, social media marketing, and more, along with travel big data mining to tightly focus your travel agency’s marketing efforts.
Contact us at Travel Tech Strategies today at 954-779-2801 for more travel agency marketing ideas along with comprehensive marketing support to build your brand!
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis