Looking to boost traffic to your site and sustain your hotel lead generation? These tips and tricks will show you how.
In this fast-pace and technical world, you need to up your game when it comes to your hotel’s online booking strategy. The better equipped your hotel lead generation “bag of tricks”, the better your business will be. You don’t need to be a tech guru, but you need to have the right tools – and be able to use them properly – for a successful outcome. Below are some of the best tools to fill your lead generation toolbox.
Reservation Records for Hotel Lead Generation
This is a simple way of attracting reoccurring hotel lead generation. When you acquire a purchase, be sure to thank them by taking time to send them a personal email or written letter. This shows that you are paying attention to your customers and that they are more to you than just a number. For example, if John and Jane Doe booked a weekend getaway for their honeymoon, include that in your letter or email. You are more likely to get reoccurring clients and new leads when you take time to make it personal.
Email Exclusive lead Generation for Hotels
On your homepage and at the check-in desk, have a sign-up form ready to collect emails. With the emails you collect here, you can send special events, discounts and promotions, and even personalized birthday greetings to your subscribers. This will most likely spark interest for their next trip or recommend your hotel to friends and family. Offer a ‘tips for travelers’ monthly newsletter, where you can also inform subscribers of special events and promotions. Email marketing is great way to build strong lead generation for hotels.
Keep Active on Social Media for Hotel Lead Generation
Keep up with your social media accounts such as Twitter, Facebook, and Instagram. If you don’t have at least two of these major networking platforms, get them. They will not only help you build a steady flow of hotel lead generation, but you can actively and immediately communicate with your leads and guests. Post a quick fact about your hotel’s history or ask questions that will offer the stage to those that have been a client. You may even offer discount or a free meal for suggesting friends or family to ‘like’ your page.
Using Content to Drive New Lead Generation
Content is king in the digital world. Attractive, useful, and interesting content will bring viewers to your site like the proverbial moth to a flame. Write a blog series about “Top” things to do in your hotel’s location(s), create a quiz for people trying to find they’re perfect vacation destination, or post useful travel tip articles that will drive traffic (and potential leads) to your site. On all of this content, make sure there are clear, prominent CTAs that will encourage viewers to book.
For more information and ideas about lead generation strategies for your hotel, don’t hesitate to contact the team at Travel Tech Strategies. They offer helpful services such as PPC Strategies, video and content marketing, SEO strategies, and more! Contact us today to get in touch with someone for our team.
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