Lead Generation
Why Your Hotel Sales Team and Digital Marketing Strategy Should Be Connected
A closer alignment between sales and marketing is the key to hotel success Are you still keeping your hotel sales team separate from your digital marketing strategy? The traditional separation of marketing channels could be significantly hurting your hotel business. In the past, your hotel sales team may have been able to rely on cold…
Read MoreBest SEO Practices for Travel Companies
Surprising truths about the best SEO practices for travel companies Does your travel company website reflect the best SEO practices for your industry? A new 2017 SEO study examined search ranking factors for the US travel industry, comparing travel ranking factors with universal ranking factors. The results showed significant differences in performance in several key…
Read More9 Ways to Keep Up Hotel Lead Generation after the Summer Rush
Don’t worry about shrinking booking rates this fall –these 9 strategies for hotel lead generation will help you keep your rooms filled! Summer always provides a booking boost for hotels as families and vacationers venture out to enjoy the warmer days. This can lead to an after-summer slump in hotel reservations that can present quite…
Read MoreContent Writing for Hotels: 6 Tips
Looking for ways to make your hotel content more effective? Try these 6 tips on content writing for hotels Are you searching for ways to make your hotel content writing more effective? Now that the Internet is the first place that travelers turn to when looking for lodging, hotel content marketing has become the best…
Read MoreHow to market your boutique hotel: 10 hotel marketing tips
Top online marketing strategies for boutique hotels When you’re the owner of a boutique hotel, trying to bring your establishment to the attention of travelers can be a challenging undertaking. You need a way to get voyagers around the world to see the unique qualities of your hotel, so they can recognize the one of…
Read MoreAs Featured on HOTELSMag.com…
How independent hotels can reclaim bookings from OTAs The drive to increase direct bookings has moved into high gear for many hoteliers, with the large global chains and hospitality industry giants leading the charge. Independent hotels are looking for ways to wean travelers away from booking with OTAs in a bid to fight back against…
Read MoreInnovative, Actionable Hotel Marketing Ideas
3 specific actions you can use to market your hotel effectively Are you looking for ways to market your hotel more effectively? Seeking innovative hotel marketing ideas that will help you achieve measureable results and solid improvements that show a clear ROI? Trying to figure out if your marketing efforts are successfully promoting your hotel…
Read MoreTips that Bring in Successful Hotel Lead Generation
Looking to boost traffic to your site and sustain your hotel lead generation? These tips and tricks will show you how. In this fast-pace and technical world, you need to up your game when it comes to your hotel’s online booking strategy. The better equipped your hotel lead generation “bag of tricks”, the better…
Read MoreHotel Marketing Strategies That Will Boost Bookings
How to Generate More Direct Bookings for Your Hotel Are you tired of having so many of your hotel bookings going through the OTAs instead of coming directly to you? Wish you had a way to avoid the fees and generate more direct bookings for your hotel? You’re not alone – the push to increase…
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