3 specific actions you can use to market your hotel effectively
Are you looking for ways to market your hotel more effectively? Seeking innovative hotel marketing ideas that will help you achieve measureable results and solid improvements that show a clear ROI? Trying to figure out if your marketing efforts are successfully promoting your hotel is next to impossible unless you are using strategies that have specific, measureable goals. Once you have clearly defined goals with actionable strategies in place to achieve them, you’ll have a much easier time quantifying your results. First, identify some solid, achievable marketing objectives that will help build your hotel business. Next, come up with some specific actionable hotel marketing ideas that will help you to achieve those objectives. The more specifically you can define those ideas, the more effective they will be.
At Travel Tech Strategies, we’re always trying to help our clients market their hotels more effectively. To help you on your way, we’ve come up with three solid marketing objectives for your hotel, along with innovative, actionable marketing ideas that will generate results you can measure. Try them for a month, and then assess the results you’ve achieved. Because you will have solid, measurable results, you will be able to determine if you need to step up your efforts, continue on course for another month, or if you should move onto a different strategy to market your hotel.
Marketing objective 1: Generate 50 more visitors to your hotel website each week
Actionable marketing idea: Write two blog posts a week, publicize on social media
Publishing interesting, engaging blogs on a consistent schedule is one of the most effective marketing strategies if you are trying to generate traffic to your hotel website. Write a catchy title and intriguing Meta Description, share on all your social media marketing sites, and you should be able to reach your goal.
Marketing objective 2: Grow your hotel’s email subscriber list by 50 names this month
Actionable marketing idea: Send out segmented emails with rewards to sign up friends
Segmenting your email lists allows you to send out newsletters with content that is specifically targeted to meet the needs of your subscribers so they will want to share it with their friends. Include an offer of a special discount or reward perk for each time your current email newsletter subscribers sign up a friend, and watch this hotel marketing strategy grow your email subscriber list in a major way.
Marketing objective 3: Increase the length of your guests’ stays by two days
Actionable marketing idea: Use social media to announce discounts and VIP packages
Social media is an ideal vehicle for enticing guests into longer stays. You can send out Tweets announcing discounts for longer stays, use Facebook posts to invite guests to take advantage of multiple-day VIP packages, and publicize blogs you’ve written about local three-day excursions and adventures guests can enjoy during their stay.
If you’re still having a hard time meeting your hotel marketing goals, Travel Tech Strategies can help. We’re a dedicated hotel marketing agency that can provide you with everything you need to make your hotel marketing strategies more effective, from customized landing pages that will boost your conversion rate to a responsive hotel web design that will help you gain a higher position in search results and social media marketing packages to keep you connected. Contact us at Travel Tech Strategies today at 954-779-2801 for more help implementing innovative hotel marketing ideas to ensure your hotel’s success!
Meta Description –
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis