Advertising

Google and Online Travel Agents

I am a big fan of Google and as a traveler also a big fan of the online travel agent (OTA) business model. What’s there not to like? I get a bunch of hotels competing for my reservation, I am able to read reviews from my fellow travelers and I can make an informed decision…

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Guidance to Real Contextual Advertising

Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what I’m calling “moments that matter”.  The movement toward real contextual, more humanized advertising is still much in its infancy and most advertisers just haven’t grasped or mastered its true potential. The result is irrelevant,…

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