Easy, effective, and affordable – online marketing is the ideal way to market your boutique hotel! With traditional marketing outlets like print and television, a hotel’s marketing reach is largely determined by the amount of money the owner is willing to spend. The social nature of the Internet causes online hotel marketing strategies to operate differently. An innovative online marketing campaign that fires customers’ imagination will be re-tweeted, shared, and linked to, exposing a whole new set of customers to your marketing message. This meritocracy means a smaller boutique hotel with dynamic online marketing ideas has the opportunity to reach far more travelers than a larger chain with a big budget but a ho-hum marketing campaign.
One of the greatest advantages of online hotel marketing strategies is the ease with which great marketing ideas can be adapted and disseminated across the whole range of online marketing channels. Take for example, the highly popular Travel Shows that are currently airing on television. As a boutique hotel, you are perfectly positioned to offer the type of unique experience that is featured in Travel Shows –seize the opportunity to create a cross-platform online hotel marketing sensation! Hire a professional travel videographer to shoot a series of videos that illuminate the experiences of a typical guest enjoying a stay at your hotel. Bring guests into the adventure by shooting episodes that focus on each of your amenities, and then use the full range of hotel social marketing strategies and online marketing channels to extend your promotional reach to a wide circle of interested travelers:
- Facebook and Twitter:
Entice foodies with a video showcasing a dining experience at your hotel’s restaurant. Don’t focus solely on the cuisine – take the camera into the kitchen and show the sous-chefs creating their magic, with a short interview as the traveler converses with the Head Chef. If you don’t have a restaurant at your facility, feature a local eatery. Show short, exciting clips on your Facebook posts and Tweets, and leverage the appeal of this episode with a promotional offer proffered through a segmented email newsletter.
Create Google+ circles of excursion lovers who are interested in an activity that is available near your hotel. Choose something that meshes with the tone of your hotel, whether that means rock climbing and hiking or wine tastings and opera outings. Partner with the owners of these local attractions to offer packages that combine a stay at your hotel with VIP access on the expeditions, and then offer special discounts to your Google+ circles.
Once you film a series of videos that feature your intrepid traveler engaging in the exciting lifestyle that awaits guests at your hotel, you will need to display them to their best advantage. Create a dedicated YouTube Channel that showcases all your Travel Show videos in one place. Customize your YouTube page so it has a distinctive look, and remember to employ SEO strategies so your videos top online search results.
You can maximize the marketing reach of these video adventures when you feature them in your hotel blog. Write a series of blog posts that detail exciting snippets of your traveler’s adventures and include a link to the videos on your YouTube page.
Now that we’ve gotten you started, it’s time to put these online marketing ideas for boutique hotels into practice to give your hotel a competitive edge and ensure its success! For more online hotel marketing tips and complete hotel marketing support services, call the dedicated team at Travel Tech Strategies. We can provide you with everything you need to effectively market your boutique hotel online, including a responsive hotel website design, professional video services, expert copywriting and hotel SEO services, and more.
Contact Travel Tech Strategies today at 954-779-2801 for more online marketing ideas for your boutique hotel along with expert hotel marketing support services to ensure your success!
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