Have you ever wanted to harness the email marketing power that the top hotels enjoy? Of course you have! You know the hotels we’re talking about – the international resort chains whose names have become synonymous with luxury lodgings. With their high dollar promotional budgets and large-scale marketing departments, these multinational corporations have the resources to refine their email marketing strategies until they are as effective as possible. When we compared the emails created by these top hotels with emails sent by other more modest establishments, there were some telling differences. We’ve identified the 6 most effective email marketing strategies from top hotels; try incorporating them into your email campaigns to give them an extra boost!
- Professional, High Quality Graphic Design
With the large volume of emails that consumers now receive, a standard email that features a decorative border and one or two photos is not going to get noticed. The emails sent by the top hotels all incorporate glossy, print-quality graphic designs that grab readers’ attention. One of the best hotel email marketing tips we gleaned from the top hotels is that you should invest the time and resources to craft your hotel’s next email campaign as carefully as you would a print campaign with national distribution. You will be amazed at the rise in click through rates that you can generate with a professional graphic design.
- Emotionally Evocative Photos
The hotel email campaigns that we examined all featured at least two professionally-shot photos. While there was a wide variety of subjects, ranging from beautifully framed hotel accommodations to family members enjoying vacation activities to gorgeous location shots, all photos were coordinated to evoke the desired emotional response.
- Time-Dependent Offers
When finances are tight, customers may be tempted to put email offers aside to redeem at a more fiscally secure time. The top hotels circumvent this tendency by making their special offers time-dependent so subscribers need to act on their emails right away.
- Special Package Discounts
The emails sent out by the hotels all included some form of discount, special deal, or other special promotion only available to the email recipients. The special offers were particularly suited to the specific demographic they were being offered to, and ranged from special low promotional rates on week-long stays to created excursion packages with VIP access.
- Prominent “Book Now” Buttons
All of the hotel emails we compared provided readers with the same action button: BOOK NOW. The emails we were comparing varied widely in other details – they were sent at different times of the year, featured different price points, and targeted very different demographics (families, young hip singles, etc.). The one common denominator these hotel email marketing strategies all shared was that they kept their focus firmly on the goal of getting recipients to book a stay. By sticking with this single call to action, these hotels ensured their marketing efforts were not wasted by diverting guests into non-revenue generating activities.
- Direct Funneling into Reservation Engine
When the recipients clicked the “BOOK NOW” buttons on their hotels’ emails, they were taken directly into the reservation engine. There were opportunities to learn further details about the packages and offers that readers could choose to explore, but they didn’t have to wade through additional pages to book a stay, lessening the percentage of abandoned bookings.
For help implementing these hotel email marketing tips and for more interactive hotel marketing strategies, you can always turn to Travel Tech Strategies. We can create a comprehensive hotel marketing campaign for you that incorporates responsive hotel web design, robust hotel email marketing strategies, and social media marketing to maximize your hotel’s marketing reach.
Contact us at Travel Tech Strategies today at 954-779-2801 for more effective hotel email marketing strategies to help turn your hotel into a top performer!
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis