How travel data can make your online marketing strategy more effective
Are you overlooking a valuable resource that could be the key to your travel agency’s online marketing success? If your travel agency is not using the data generated by your online marketing strategy, you’re throwing away a tool that could make your marketing efforts more effective than you ever thought possible. Every time travelers come into contact with a component of your online marketing strategy, whether it is your website, social marketing post, email newsletter, or blog, they generate data that you can analyze and use to refine your marketing focus. It doesn’t matter whether they responded positively to a particular campaign or not; every encounter gives your travel agency valuable intelligence. Mining this travel data will show you what content works, what words evoke the best response, and so on. To help you realize the incredible advantage that mining big travel data can give you, let’s take a closer look at how this data can be used to improve each component of your travel agency online marketing strategy.
Travel Agency Website
Analytics can help you find out what works on your website and what doesn’t, so you can make your copy more effective. Through analytics, you can monitor visitors’ behavior on your site. You can see which page led them to your site, which pages they visit once they are there, how much time they spend on each page, and where they go when they leave. This insight will help you see which pages you need to revise, where your copy needs to be more effective, and how to keep visitors more engaged. This information can also reveal where each visitor is in the trip planning process so you can concentrate your marketing efforts on travelers who are ready to book their trip.
Using analytics, you can see how your blogs are performing: which are getting the most traffic, which ones are engaging visitors’ attention the longest, and which are generating the most actual leads. You can use this information to narrow your blog topics and adjust your content to create a travel agency marketing strategy that generates more leads.
Tracking your visitors’ interaction with your social marketing strategy can help you to turn your Facebook posts, Tweets, and other social media posts into powerful lead-generating tools. You will be able to identify the types of posts that get the best response, the posting times that generate the most views, and more. Apply this information to come up with a posting schedule and content guide that will boost engagement and increase leads.
Combining information about your customers’ demographics, travel behavior, and their interaction with your other online marketing strategies will help you make informed decisions about what your travelers are looking for. Incorporate this information with intelligence gleaned from text from customer emails, survey responses, and more, and you will able to create segmented email marketing lists that present your subscribers with offers that are specifically designed to fulfil their travel needs.
Travel Tech Strategies can help you discover the meaningful patterns in the big data generated by your travel agency online marketing strategy. We are well-versed in analytics, able to extract information from your travel agency’s web server logs, internet clickstream data, social network activity reports, and other critical information. Whether you are simply looking to make some of your online marketing strategies more effective or need help creating a comprehensive travel agency online marketing strategy, the marketers at Travel Tech Strategy can give you the marketing intelligence you need to find online marketing success.
Contact Travel Tech Strategies today at 954-779-2801 for help using travel data to make your travel agency online marketing strategies more effective than ever before!
Travel Tech Strategies is a forward-thinking market leader providing the travel industry with in-depth Big Data analysis