3 mobile first marketing ideas for boutique hotels
Is your boutique hotel ready for the summer mobile booking bump? Criteo’s 2016 Travel Flash Report revealed that the share of mobile travel bookings rose dramatically in the early summer months last year, increasing by a whopping 21 percent between April and July. The same increased booking pattern is expected to occur this year. With the summer months right around the corner, we thought it was the perfect time to share some of our favorite marketing ideas for boutique hotels. Hotel owners who implement mobile marketing campaigns now will be perfectly positioned to capture a lion’s share of bookings from summer travelers. If you are ready to turn the summer mobile booking bump to your advantage, try putting these three mobile-friendly boutique hotel marketing ideas into play:
Create unique vacation packages with local attractions
This is one of our favorite creative marketing ideas for hotels that are independent, because it leverages your boutique hotel’s unique appeal to create vacations that the larger hotel chains simply cannot match. Travelers love the convenience of making a single reservation for a vacation package that combines accommodations with admittance to interesting activities and attractions. You don’t need to be near a theme park or major attraction in order to create appealing vacation packages. You can pair with local restaurants and chefs for gourmet foodie vacations that include cooking lessons and a trip to an organic nursery for ingredients. Create vacations for nature-lovers that include trips to local nature preserves and outdoor excursions. Figure out whatever sets your boutique hotel apart and build on that quality, combining a stay at your hotel with compatible local activities for a one-of-a-kind experience that travelers will love.
Send travelers a targeted hotel summer savings newsletter
With the summer vacation fast approaching, it is the perfect time for boutique hotel owners to start sending out deals for summer vacations. Create a series of email newsletters that include summer savings and special “get-away” deals on vacation packages and other promotions. Create saving deals for each segment of your customer list, delivering family discounts, packages for couples, or other deals specific to each group’s needs. To get the biggest benefit from your email newsletters, connect them with mobile-friendly landing pages where travelers can easily book their reservation using their smartphone or tablet.
Design a mobile PPC campaign to catch last-minute travelers on the go
Mobile PPC campaigns are great boutique hotel marketing strategies because they allow you to target travelers at the exact moment they are looking for accommodations. Mobile devices are used to make the majority of last-minute reservations, accounting for 67 percent of last minute hotel bookings last year. With airport snafus practically guaranteed to occur this summer, you can make sure your boutique hotel gets a share of these last-minute reservations by designing mobile PPC ad campaigns specifically targeting travelers who are seeking accommodations due to airline cancellations and travel delays. You can use these ads on the spur of the moment to attract travelers fill unexpected last-minute vacancies, or design a campaign ahead of time for dates your hotel experiences a yearly lull.
If you would like some help putting these marketing ideas for boutique hotels into effect, Travel Tech Strategies is here to help. We can provide you with everything you need to utilize the full range of hotel marketing strategies, including a mobile-friendly responsive hotel website, PPC and Facebook Ad management, email marketing services, custom landing page designs, and much more.
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